Fall is here, and with it comes the chance to refresh your look for the new season. Just like we swap out summer dresses for cozy sweaters, it’s the perfect time to transition your makeup too. That’s why I’m excited to share the new fmg Cashmere Soft Focus Foundation—a silky, flawless base that gives you that soft, radiant finish we all love for autumn.

Falling for every autumn moment 🍁
Meet your new fall essential: the fmg Cashmere Soft Focus Foundation. Luxuriously lightweight with a soft-matte finish, it blurs imperfections and leaves skin looking effortlessly smooth—like cashmere for your complexion. Perfect for cozy fall days when you want lasting coverage with a touch of elegance.

Flawless feels like cashmere—meet your new fall foundation essential.
Key Ingredients in fmg Cashmere Soft Focus Foundation:
2% Niacinamide Helps reduce the look of pores, fade dullness, and even out skin tone. Oil-Controlling Silica Powders Provide a soft, silky feel while minimizing the appearance of pores and balancing shine. Centella Asiatica A calming, hydrating botanical extract known for its soothing properties. Ceramide Blend (Ceracare-AC1) Helps support and strengthen the skin’s natural barrier, promoting healthier-looking skin. Glycerin A classic emollient that draws moisture into the skin, softens, and maintains hydration.
What This Means for You:
Radiant, blurred coverage—Niacinamide + silica powders work in tandem to smooth and soften. Skin feels light and nourished, not dry or cakey—thanks to Centella, ceramides, and glycerin. Long-lasting wear with less shine throughout the day—even without retouching.
Why It Stands Out:
This foundation blends skincare benefits with makeup performance. Unlike earlier Cashmere formulations that leaned more heavily on botanical extracts, the Soft Focus version brings in modern skincare actives (like niacinamide and ceramides), elevating it from just makeup to skincare-infused beauty.

Discover flawless, camera-ready skin with fmg Cashmere Soft Focus Full Coverage Concealer. This luxurious, silky formula glides on effortlessly to conceal imperfections, dark circles, and redness, leaving your complexion smooth, even, and naturally radiant. Its soft-focus finish blurs fine lines and pores, giving your skin a velvety, airbrushed look that lasts all day. Perfect for any skin tone, this concealer blends seamlessly while providing full coverage without feeling heavy, making it your go-to essential for a flawless, polished look.
Next on Real Talk:

Skincare Ingredient Chart – Know What You’re Putting On Your Skin

Closed-toe season is here!

Summer sandals can leave your feet dry and rough. Use Avon Foot Works Renewing Scrub to slough off dead skin and keep your heels soft.
Keep your feet fresh, smooth, and happy with Avon Foot Works—because fall style starts from the ground up. ✨
Love Avon? Shop now and enjoy hassle-free delivery right to your home!Create an Avon account and enjoy free standard shipping on orders of $60 or more! For orders under $60, get a low $8 flat-rate shipping—no code needed.
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