The Secret to Ageless Eyes

Our eyes are often the first place to show signs of aging and fatigue. Crow’s feet — those fine lines that fan out from the corners of your eyes — form due to repeated facial expressions, sun exposure, and the natural loss of collagen and skin elasticity over time. Under-eye circles and puffiness can be caused by genetics, lack of sleep, dehydration, or thinning skin in the delicate eye area.

Fortunately, with the right care, you can brighten and rejuvenate your eyes, restoring a fresh, youthful look. AVON offers powerful formulas designed to target these concerns — but before we get into products, let’s talk about some simple, natural ways to de-puff and awaken tired eyes.

Start with the basics: hydration is key. Drinking plenty of water throughout the day helps flush out excess salt and reduce fluid retention — a common cause of puffiness under the eyes.

In the morning, try applying a cool compress, ice cubes wrapped in a cloth, or splashing your face with ice-cold water. This helps constrict blood vessels and reduce inflammation.

A jade roller or chilled metal roller can also work wonders when gently massaged around the eye area. It boosts circulation and helps move lymphatic fluid, making eyes appear less puffy and more awake.

And don’t forget the power of good sleep, elevated pillows, and a low-sodium diet — all natural helpers in the battle against tired, puffy eyes.

Once you’ve laid that foundation, that’s where skincare comes in — and AVON has some standout solutions.

belif Moisturizing Eye Bomb delivers intense hydration to soothe and plump dry, tired eyes, helping reduce the appearance of fine lines. Tip: Gently pat a small amount around the entire eye area morning and night to lock in moisture. Beyond Glow Niacinamide 10% Eye Cream works to even out skin tone and diminish dark circles thanks to its brightening properties.

Tip: Apply a thin layer under your eyes daily, avoiding direct contact with your eyes.

Anew Vitamin C Brightening Eye Cream boosts radiance and fades signs of fatigue with the antioxidant power of Vitamin C.

Tip: Use this cream in the morning to protect against environmental damage and brighten your look throughout the day.

Isa Knox LXNEW Ultimate Rejuvenating Eye Serum deeply nourishes to improve firmness and smooth away wrinkles around the eyes.

Tip: Apply a small amount in the evening as part of your nighttime skincare routine for best results.

Using these targeted products consistently can make a noticeable difference — helping you maintain that bright-eyed, ageless glow.

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