Think AVON’s Just a Vintage Brand? Think Again

Okay, let’s talk about the elephant in the beauty room. Some people hear “AVON” and immediately go, “Wait—isn’t that what my grandma used?”Trust me, I’ve heard it more than once.

And here’s my polished answer: Yes, it is… and there’s a reason she trusted it.

The Best Kept Secret in the Beauty Industry

What the younger generation may not realize is that AVON has been thriving for over 135 years—not because of nostalgia to the past, but because it stayed ahead of the curve. Far from falling behind the scenes, AVON continued to stand out as a trusted, innovative American favorite. While other brands chase fleeting trends, AVON’s decades of research and skin science built a solid foundation that has served as a strong pedestal—not just for decades, but for over a century—now that’s a real jaw breaker! 

If younger generations aren’t as familiar with AVON, it’s not because the brand faded away—it’s because AVON never chased the department store spotlight where younger shoppers tend to go. Instead, AVON stuck with a model that not only makes financial sense but continues to work quietly and effectively. Avon is all about personal, direct-to-you beauty. While others fight for shelf space, AVON stays true to its roots—building real connections, one customer at a time.

At first glance, this might seem old-fashioned from a modern perspective. But by staying out of crowded retail aisles and keeping things exclusive, AVON carved out a space where real connections and trusted first-hand recommendations thrive.

It’s beauty with a personal touch—something no store display can ever truly match.

As an example, someone recently found me through Facebook while searching for eyeliners. She couldn’t come to me in person because she lives quite a distance, and didn’t want to pay the $8 shipping fee for just a few lightweight items. So guess what? Instead of insisting she order online, I placed the order for her and mailed it myself. Since the eyeliners were light, I was able to send them in a padded envelope with just a stamp—no need for her to pay the full AVON shipping cost.

Of course, this won’t work for every order—heavier items may need standard shipping—but in this case, it was a win-win. She got the eyeliners she loved, and I gained a new (hopefully forever!) customer. That’s the kind of personal service AVON makes possible.

Another time, a sweet senior customer wanted to order AVON, but she didn’t drive and lived about 40 minutes away. To me, that wasn’t too far—so I delivered her items personally. Sure, I spent a little on gas, but it was absolutely worth it. I dropped off a brochure, answered her questions, and made a few personalized recommendations. After I left, she called just to express how much she appreciated the extra care, and a few days later, she placed a new order. Moments like that remind me why I do this.

Products that Deliver

These small touches are what make AVON special. It’s not just about beauty—it’s about relationships. And that’s something no store shelf can replicate.

From their award-winning ANEW line —read about it here—to the latest innovation in vitamin C serums and peptides, AVON knows how to blend science with self-care. Their longevity isn’t a weakness—it’s their secret strength.

Back in 1971—while I was still rocking cloth training diapers 😆—AVON was already ahead of its time in the world of makeup. Long before beauty went viral online, AVON was already spreading shades, innovative formulas, and bold confidence around the globe.

While many beauty brands were still focused on heavy powders and limited shade ranges, AVON was offering a full line of customizable, moisture-rich cosmetics that emphasized healthy, glowing skin. With foundations that could be blended with highlight and contour creams, richly pigmented lipsticks in multiple shades, and even an under-makeup moisture veil, they were delivering what we now call dewy, buildable coverage—decades before it became the trend. It’s proof that AVON wasn’t just following beauty innovation—they were quietly leading it.

Timeless Scents, Iconic Style

Timeless Fragrance

AVON in the ’70s didn’t hold back—men’s colognes came in bottles shaped like coins, eagles, Indians, even the White House. And the women’s perfumes? Pure elegance, dressed to impress. It was more than just scent—it was glamour in a bottle. AVON became legendary for turning perfume into an experience, with collectible bottles that were pure elegance. Some collectors still treasure these vintage AVON gems today. From classic cars to playful cats—and charming clocks like the one pictured in this post—each design held a signature scent and a spark of personality. It wasn’t just perfume, it was a statement piece, proudly displayed on vanities across the country.

AVON: America’s Original Beauty Trailblazer

So next time someone side-eyes the name AVON, why not give them a little history lesson?

Long before beauty counters and influencer tutorials, there was AVON—knocking on doors and changing lives. AVON didn’t just sell fragrance—it brought lipstick, foundations, and skincare right into the hands of everyday women. At a time when women couldn’t even vote, AVON empowered them to earn, grow, and glow.. and it still doing it today!

As you see, while other luxury brands came later, AVON was already building beauty from the ground up—direct to consumer, with purpose and passion. That’s not just history… it’s heritage. And it’s still going strong.

Interested in joining the community of AVON Boss Ladies? Sign up through my rep store today and receive a special welcome gift package—plus my exclusive PDF guide, How to Kick It Off as an AVON Lady, packed with tips to jumpstart your success. This guide is available only through my Avon store!

Not here for the biz, just the glam? No problem—snag the latest brochure right here! ⬇️

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