🛒 Before You Add to Cart:

Why You Can Feel Good About Choosing AVON

If you’ve ever hesitated before clicking “add to cart” because you weren’t sure if your favorite beauty brand was cruelty-free—let me share something that might surprise (and delight) you.

Avon is officially Leaping Bunny Certified. 🎉 Yes, the same Avon that’s been delivering lipstick, fragrance, and self-confidence to doorsteps for generations is now certified cruelty-free by Cruelty Free International—one of the highest standards in animal welfare worldwide.

AVON is officially approved by Cruelty Free International and carries the Leaping Bunny certification—the global gold standard for cruelty-free cosmetics and personal care.

“We won’t stop working for regulatory change until the unnecessary use of animal testing in the cosmetic industry has ended completely.”

— Natalie Deacon, Director of Corporate Affairs & Sustainability, AVON

Why I Personally Care

Before I ever blogged about beauty or faith, I spent years as a freelance writer—and along the way, I was honored to have several of my bird photos published in Nature Photographer magazine. That experience reminded me just how deeply animals enrich our world. As someone who has spent countless hours behind the lens, quietly observing the grace of birds and wildlife, this issue is more than just a headline to me. It’s personal.


Published in Nature Photographer Winter 2013. One of my favorite captures from that season.

That’s why cruelty-free matters to me. Whether it’s photographing a heron mid-flight or choosing beauty products that do no harm, it’s all about respect for life.

🌿 No Animal Testing—Then and Now

Did you know that AVON was the first major global cosmetics company to stop animal testing back in 1989? Long before it became a trend, AVON made a bold commitment to stand up for animals. While regulatory requirements in some countries posed challenges over the years, AVON has continued working to replace animal testing with smarter, more humane alternatives—like in vitro testing and advanced computer modeling. 

🌍 But What About Countries That Require Animal Testing?

Here’s the part that confuses a lot of people. Some countries—like China—used to require animal testing by law for certain product categories. But Avon didn’t give up. They worked behind the scenes to:

Reformulate products to avoid those categories Shift production to meet regulatory workarounds And advocate for global policy change alongside Cruelty Free International

And guess what? It worked. AVON’s entire global portfolio is now Leaping Bunny certified. That means from lipsticks to lotions, you can feel confident knowing your favorite AVON picks aren’t tested on animals—anywhere.

Leaping Bunny approval from Cruelty Free International—a milestone that reflects years of change. Read the full announcement here.

💬 Why It Matters

To me, beauty has always been about more than just looking good—it’s about feeling good about what you’re using and how it’s made. The fact that AVON has stepped up to meet the world’s strictest cruelty-free standards makes me proud to represent the brand. That’s the kind of beauty I want to wear.

For years I’ve supported organizations like The Nature Conservancy. Every step we take—big or small—can help create a more compassionate, sustainable world.”

So next time someone asks if Avon is cruelty-free, you can say: “Absolutely—and they’ve got the bunny to prove it.”

Now that you know the heart behind the brand…

Why not treat yourself to something beautiful—knowing it’s made with compassion? 💄🐇 From bold lipsticks to nourishing skincare, you can shop confidently knowing AVON products are Leaping Bunny certified and cruelty-free.

✨ Browse My AVON Store — where beauty and ethics go hand in hand.