What quality do you value most in a friend?

I really value people who are real. I’ve never had patience for hypocrisy — not in friendships, and not in life. I’d rather be around someone who’s honest about who they are than someone who puts on a mask to please others. Genuineness builds trust, and that matters to me in everything — even how I run my business. Whether I’m sharing a favorite product or just checking in, I try to keep things honest and from the heart.